02-Mindset, Gear, Tools:
Setting yourself up for success in gathering and creating testimonials and case studies
Section 1 Setting Yourself Up for Success – Mindset, Technique, Tools
- Lesson 1 01- The Power of Testimonials Start Lesson
- Lesson 2 02 – Product-focused vs narrative-focused Approach Start Lesson
- Lesson 3 03 – Success Criteria and The Biggest Obstacle to Learning (IMPORTANT) Start Lesson
- Lesson 4 04 – Why testimonials work with those who are ready to take action Start Lesson
- Lesson 5 05 – Different Categories of Testimonials and Case Studies Start Lesson
- Lesson 6 06 – Questions to ask the organization the testimonials are for Start Lesson
- Lesson 7 07 – Structure for Success: Pre-interview tasks Start Lesson
- Lesson 8 08 – Your Camera: Keep it Steady, Keep it Shooting, Keep it Centered Start Lesson
- Lesson 9 09 – Just Before the Shoot – the Agreement for Success Start Lesson
- Lesson 10 10 – How I start the interview – Great Softball Question Start Lesson
- Lesson 11 11 – Laws, Rules, and Guidelines: Things to know about testimonials and case studies Start Lesson
- Lesson 12 12 – A Challenge to you: YOUR Call to action Start Lesson
