07 - Structure for Success: Pre-interview tasks

So let's talk about structuring the interviews here. So you've got your assignment you've gotten the person that the company wants you to go interview to get a case study or testimonial video from. So success with this begins before you even meet the person. Success with this begins by helping to frame the person who you're interviewing with so that they understand that you're there for their success and their positive outcome. So by the time I meet with an interview subject they have heard something from me at least three or four times maybe even more. I start off the first e-mail that I send to them with my goal or my objective. Mr. Mrs. So-and-so My name is Anthony Veltri going to be filming you for X Y Z organization. My goal with our time together and then here it comes. My goal is to produce a video that reflects well on you reflects well on the organization and we'll have a good time doing it. That puts people at ease that lets people know especially these are not people who appear on camera frequently if ever at all. It lets them know that I am going to be taking care of their biggest fear and that is that they're not going to look good or come across as articulate on camera. By the time we've actually met they've heard that many many times and the first thing that I do when I meet them in person they say I start off with that again slightly reworded and I give them a chance to let me know what their concerns are.

That first email as I said has that sheet of tips that I give them on bringing a second shirt because you might spill coffee. What to wear if you wear makeup et cetera et cetera? But I also give them an opportunity in there to be a beginner because I get rid of that objection for them rather than try and suppress it and say Oh you'll do fine you'll do fine. I call it out I call it out by saying if you're not used to being on camera then it's probably something that could be concerning to you. Here's how I'm going to make sure that the video that we create reflects well on you reflects on the organization and hopefully we'll have fun doing it. I tell them not to worry about their arms and as I tell them that we're going to make them look like a rock star in it and how I do that is with the positioning of the camera. And also with how I position them because ultimately these folks are scared especially when it comes to government entities. If I'm working with a government employee they have not been on camera. Chances are they're not someone who goes on camera very frequently. If at all. So they're nervous. They don't want to look bad not only to the public that's not really who they care about they care about looking back to their colleagues and their co-workers not representing the organization in a positive way.

So knowing that I'm going to take that fear and show them not that I'm going to take it away from them. Not that it's going to be repressed. Not that we're not going to talk about it but oh yeah we're going to talk about it we're going to bring it out on the table right now. And let's talk about what your concerns are with this lets them know that it is safe for them to be a beginner with me. That's what I'm giving them is safety. Ultimately what I'm there to do is make them have the comfort of feeling safe in an environment where they can be a beginner. This is especially true with executives. The challenge that executives face is that oftentimes and this is true especially in government they are in positions of positional authority and because of that positional authority and because of the very linear nature of authority within government other people look up to them to know the solution and answers to problems. So they are expected to have expertise in multiple domains even though that might not be what their actual area of expertise says. And even though since they've become an executive they no longer actually practice in the domain that got them to where they are right now. So when they come in front of the camera appearing in front of the camera as a skill much like swimming.

And if you put someone in the water in the Deep End who doesn't know how to scale to swim. No amount of belief in swimming is going to prevent them from panicking because panicking is exactly what we do when we need a skill when the stakes are high and we don't have that skill. There is no amount of belief in the world that will teach you instantly to swim if you don't have that skill. When you go in the deep end it's very similar with appearing in front of a camera? Without that safe environment to learn when the cameras go and the lights turn on you're in front of that lens. That is a deep dark hole that you're looking into that can turn even the most competent individual into a blubbering fool or worse yet someone who doesn't even say anything at all. And it's not their fault. It's the challenge is that they haven't been given the environment to be a beginner. And that's exactly what you're providing to them. It's very very powerful and it's actually a great responsibility for you to do that. So I'm really glad that you're here from that perspective.

Share This Course!

Embed this course on your own website.

Simply Copy and Paste the embed code onto any Page.