01 Testimonial Builder Walkthrough
The last section is the resolution.
This is where we talk about what life is like today as a result of having undergone this transformation. This is talking about where they are now. We talk about the present and future they have earned as a result of their interaction with you or your organization, and also the plan that you have put forward for them into the future. At this point in the journey, they've transformed and you're just documenting that journey and transformation so that other people understand what is possible after an interaction with either you or your organization.
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Testimonial Creation Walkthrough
- 01 Specificity is power when creating testimonials
- 02 An overall Image of success
- 03 Who is providing the testimonial?
- 04 What does the Customer want more than anything?
- 05 Types of Testimonials
- 06 Customer Transformation
- 07 Who is to blame for our customer's problem?
- 08 Problems the Customer Faces
- 09 Can the Customer Solve this problem on their own?
- 10 Success and Failure
- 11 Three factors When Evaluating the Mentor
- 12 The Call to Action
- 13 Eliciting the Response
- 14 The power of reframes