04 What does the Customer want more than anything?

What does the customer want more than anything? This is something that's really important to focus on.

Quick tip: People want a lot of things... however, desire for things is infinite.  This is especially true when filling out this form, as your resources here are finite.

When answering what your customer wants more than anything, I want you to focus on one thing...  the single biggest thing that they want.

If you find yourself identifying more than one thing that they want, what that means is that you should fill out one of these forms for each of those things, rather than try and lump it all in here. So when in doubt make another form rather than trying to lump at this particular instance.

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